THE LEIGH STEINBERG
Sports Business Certificate
THE LEIGH STEINBERG
Agent Academy Series

February 18-19, 2021
This live course is going to expand your sense of what's possible as a sports agent. From basic principles of the industry to advanced techniques in negotiating and crisis control; we're going to give you all the tools you need to become a well-seasoned sports agent. Plus, the course format makes learning fun!
AGENT ACADEMY
Course Agenda
(Central Time Zone)
Thurs. February 18, 2021
8:30 am PST: Welcome and Introduction
8:35am to 9:00am - Overview of the Agent Industry
9:00am to 9:30am - Overview of Front Offices and Coaching Staff
9:30am to 10:00am - Overview of Recruiting and Recruiting from an Athlete's Perspective
10:00am to 11:00am - Recruiting Exercise
11:00am to 11:05am - Break
11:05am to 11:30am - 10 Core Tenets of Negotiation
11:30am to 12:30pm - Mock Negotiation Exercise
Fri. February 19, 2021
8:30am to 9:00am - Overview of Branding, Marketing and Endorsements
9:00am to 10:00am - Branding, Marketing, and Endorsement Exercise
10:00am to 10:05am - Break
10:05am to 10:30am - Overview of Media, PR and Crisis Control
10:30am to 11:00am - Crisis Control Exercise
11:05am to 11:30am - Overview of Charity and Community
11:30am to 12:30pm - Formation of a Foundation Exercise

April 15-16, 2021
The Agent Academy 2.0 is designed for aspiring sports agents, young professionals, lawyers, industry buffs, or anyone looking to gain further knowledge of the legal, ethical, and business considerations in opening and operating a sports agency.
Off the cusp of the Agent Academy, participants in Agent Academy 2.0 will explore how to operate a fiscal and financially responsible practice, alongside the various regulatory bodies from a compliance standpoint.
AGENT ACADEMY 2.0
Course Agenda
Day 01
12:45 pm – 1:15 pm: Overview Agent-Firm Finances
1:15 – 2 pm: Budgeting Exercise
2 pm – 2:45 pm: How to put together a recruitment deck
2:45 pm – 3:45 pm: Breakdown of Big Four Collective Bargaining Agreements
3:45 pm – 4:15 pm: Sample CBA Exam Questions
4:15 pm – 4:30 pm: Q&A Session with Leigh
Day 02
1:15 pm – 2:15 pm: Research Exercise to prepare for negotiation & crafting a win-win scenario
2:15 pm – 2:45 pm: How to maintain integrity as a sports agent and lawyer
2:45-3:15 pm: Ethics Exercise
3:15 pm – 3:45 pm: Hot Topic in Sports Law Discussion
3:45 pm – 4:15 pm: Q&A Session with Leigh
THE LEIGH STEINBERG
Sports Career Conferences
SPORTS CAREER CONFERENCE
Conference Agenda
(ALL Central Time Zones)
Sports Social Responsibility & Philanthropy Conference
Date: Friday, March 19 | Time: 12 pm - 4 pm
We are living in a transformative time period in sports advocacy and social responsibility. How corporations, its employees and philanthropists evolve with it is an opportunity in itself. This conference brings together representatives on the forefront of those changes to discuss how they have successfully navigated through the social awakening in sports and entertainment, as well as what practices, policies and tools they apply to embrace an ever-evolving socially responsible landscape.
Date: Fri., March 19 | Time: 12 pm - 4 pm
12 pm CST – 12:15 pm CST: Welcome and Introduction
12:15 pm – 1 pm: Sports Foundation Careers
1 pm – 1:20 pm: Sports Foundation Mentoring Session
1:25 pm – 2:10 pm: Sports Social Responsibility Panel
2:15 pm – 2:35 pm: Sports Social Responsibility Mentoring Session
2:40 pm – 3:10 pm: Keynote Speaker
3:15 pm – 4 pm: Q&A with Leigh and Closing
Sports Marketing Career Conference
Date: Thursday, May 20 – Friday, May 21 | Time: 12 pm CST – 4 pm CST
Sports marketing is one of those industries that is so broad and means something different depending on the company, the role and where it fits within the industry. This conference will help illuminate what it means to do sports marketing on the team side, brand side, individual athlete side, as well how sports marketing also fits within sponsorship and partnership roles. If you aren't sure where you fit in or what skills these roles actually entail, then this is the conference for you. Or, if you are already in the sports marketing field and would like to hear some insight from your peers to get inspired for the next big idea - look no further than this conference which brings everyone together in an open forum.
Date: Thurs., May 20 | Time: 12 pm CST – 4 pm CST
12:15 pm – 1 pm: Sports Brand Marketing Panel
1 pm – 1:20 pm: Sports Brand Marketing Mentoring Session
1:25 pm – 2:10 pm: Sports Team Marketing Panel
2:15 pm – 2:35 pm: Sports Team Marketing Mentoring Session
2:40 pm – 3:10 pm: Keynote Speaker
3:15 pm – 4 pm: Q&A with Leigh and Closing
Date: Fri., May 21 | Time: 12 pm CST – 4 pm CST
12:15 pm – 1 pm: Sports Sponsorship/Partnerships Panel
1 pm – 1:20 pm: Sports Sponsorship/Partnership Mentoring Session
1:25 pm – 2:10 pm: Athlete Branding Panel
2:15 pm – 2:35 pm: Sports Team Marketing Mentoring Session
2:40 pm – 3 pm: Resume and Interview Tips
3 pm – 3:30 pm: Q&A and Wrap
Sports Media Career Conference
Date: Thursday, August 19 – Friday, August 20 | Time: 12 pm CST – 4 pm CST
The sports media conference covers all of the public facing roles of working in sports such as journalists, public relations, social and digital media and corporate communications. These roles include all of the ways that the general public interacts and identifies a team, league or athlete. These are the storytellers. Whether it's a reporter sharing a story, a communications professional advising an athlete on how to take their story to the public, a videographer capturing the aesthetic to accurately portray a story or a corporate communications professional deepening the brand story through sharing impactful stories. This conference will help you identify tangible skills that you need to break in and find success in the robust sports media world.
Date: Thurs., August 19 | Time: 12 pm CST – 4 pm CST
12:15 pm – 1 pm: Sports & Entertainment Journalism Panel
1 pm – 1:20 pm: Sports & Entertainment Journalism Mentoring Session
1:25 pm – 2:10 pm: Sports & Entertainment Public Relations Panel
2:15 pm – 2:35 pm: Sports Public Relations Mentoring Session
2:40 pm – 3:10 pm: Keynote Speaker
3:15 pm – 4 pm: Q&A with Leigh and Closing
Date: Fri., August 20 | Time: 12 pm CST – 4 pm CST
12:15 pm – 1 pm: Social Media/Digital/Producer Panel
1 pm – 1:20 pm: Sports Social Media/Digital Mentoring Session
1:25 pm – 2:10 pm: Sports & Entertainment Corporate Communications Panel
2:15 pm – 2:35 pm: Sports Production Mentoring Session
2:40 pm – 3 pm: Resume and Interview Tips
3 pm – 3:30 pm: Q&A and Wrap
Sports Entrepreneurship & Finance Conference
Date: Thursday, November 18 - Friday, November 19 | Time: 12 pm CST – 4 pm CST
We decided to blend the sports entrepreneurship and finance conference because whether an entrepreneur likes it or not, you need to have a fiscally responsible business plan if you want to run a successful start-up. No matter how great an idea is, it won't be sustainable without having your finances in order. This conference brings together the sports entrepreneurs that have successfully navigated the increasingly attractive sports start-up world and also brings together some of the best financial advisors in the game. These are some of the financial advisors that offer services to our clients and they are a critical part of the athlete growth plan, so it's much more than crunching numbers. You will also hear from some of the technology and analytical companies that our entrepreneurs use to help keep their business thriving. If you are considering venturing out into the exciting world of entrepreneurship, this is the one-stop, all encompassing conference for you.
Date: Thurs., November 18 | Time: 12 pm CST – 4 pm CST
12:15 pm – 1 pm: Sports Technology & Analytics
1 pm – 1:20 pm: Sports Technology & Analytics Mentoring Session
1:25 pm – 2:10 pm: Sports Insurance Panel
2:15 pm – 2:35 pm: Sports Insurance Mentoring Session
2:40 pm – 3:10 pm: Keynote Speaker
3:15 pm – 4 pm: Q&A with Leigh and Closing
Date: Fri., November 19 | Time: 12 pm CST – 4 pm CST
12:15 pm – 1 pm: Athlete Financial Advising Panel
1 pm – 1:20 pm: Athlete Financial Advising Mentoring Session
1:25 pm – 2:10 pm: Sports Start-Up Panel
2:15 pm – 2:35 pm: Sports Start-Up Mentoring Session
2:40 pm – 3 pm: Resume and Interview Tips
3 pm – 3:30 pm: Q&A and Wrap











